The Hip Hop genre as a whole is one that (especially in recent years with increased accessibility to self-record) can often feel uninspired and frustratingly tired due to the lack of variation, ambition, and innovation applied within the songwriting and production stage. It seems that every week we are introduced to the same regurgitated beat with the same lazy mumble-rap verses and auto-tune saturated hooks—- only to fizzle out into forgetfulness.
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Hefe Heetroc’s newest album “The Shadow Cabal of the 8 Oligarchs” lands a devastating blow to this terrible trend, and in the aftermath, sets an incredible new standard for all new coming Hip Hip-inspired artists.
This wildly versatile artist is based out of New York, and has taken on the undeniable challenge of being a fully DIY independent artist. We find that one of the most glaring setbacks for new-coming independent artists is the lack of professional mixing and mastering that is necessary to break through into the mainstream markets. This certainly isn’t the case with Hefe Heetroc.
It is an extremely rare occurrence that we are introduced to an independent artist that absolutely blows our minds; Hefe has done just this.
If you are familiar with Hefe’s back-catalog, his remarkable versatility and clever unpredictability is always on full display. His impressive instrumentation, creative sequencing, masterful songwriting, and refreshing artistic prowess are undeniably alluring and captivating. These remarkable qualities are precisely why Hefe has become a hot artist to cover in nearly every recognizable indie publication on the net. With over one hundred (and counting) music blog features under his belt ( each of which given stellar reviews of music within the last year), this artist shows no signs of slowing down anytime soon.
It is also impressive to note that Hefe has had the coveted advantage of being featured with heavy rotation on WRIU FM, Rhode Island’s top non-commercial radio station. He has also had the honor of having French Montana’s Coke Boys official DJ spin and introduce his record to the masses. After listening to his newest album, all of this is unsurprising and much deserved.
The audio production exhibited in the freshly released “The Shadow Cabal of the 8 Oligarchs” is nothing short of spectacular. This is especially remarkable considering the music itself is ferociously dynamic and unrestrained; we imagine this must have been very challenging to mix. The soundscapes are masterfully complex and unrelenting, the pointed raps are intertwined perfectly with each evolving and ever-changing layer
The mix itself is absolutely stunning, with each complex sonic layer given space to breath and evolve. A truly arduous task for anyone defiantly accepting the challenge of being TRULY independent. This risk has undeniable paid off, as the tracks showcased here are alluringly fresh and entirely unique. The genre is brilliantly undefinable, with Hefe Heetroc sculpting his own self-defining soundscape and style.
This is truly a milestone and an accomplishment for this artist. When approaching newly released music, it’s hard to do so without inherent criticism. It has become tiresome and mundane within the current culture of Pop dominated music. We, as listeners, are exposed to the same formulaic, cookie-cutter, copy of a copy of a copy brand of artists. Though these types of artists have brilliantly perfected the ability to produce safe, catchy, and infectious music; they ultimately amount to being entirely forgettable— certain to be replaced by the next musical clone.
The explosive intro track entitled “I Already Got That” opens the album as the perfect mood-setter. The track begins immediately with a sort of feedback/glitchy electric guitar with a driving, perfectly crafted beat. The hard hitting, unapologetic rap vocals enter immediately carrying venom and exuding confidence. This serves as a brilliant starting point for the album “…I am the best on the microphone… I already got that…” The track is fantastically sequenced in a way that maintains the listener’s interest, with each layer capturing its own space, but never distracting from each other. Hefe’s skillful production work and songwriting prowess are on full display here.
The glitched-out and trippy follow-up track “Who the Fuck is High as Me” opens with a wildly evolving synth-line that almost begs you to dust off your favorite piece and sing along to the anthemic eponymous hook. If you thought you had this artist figured out by the first track, the follow up serves as the perfect slap of unpredictability and allows a sort of reintroduction to an artist that evidently vows to keep you guessing.
My personal favorite on the album is “This is History”. Opening with a feverish synth-line; the track bursts into a powerful wisdom-filled/poetic lesson with Hefe’s songwriting and production prowess at one of its finest moments. The track infects your mind with it’s confident, yet biting lecturing and poetic fury.
The final track “Take that Toke that” opens with insane trip hop soundscapes, with a simple yet ridiculously catchy beat. The pointed raps phase in and out in a way that makes the song feel almost alive. The production gives the track a brilliant character and personification, making it feel like a giant deep-breathing monster. It definitely leaves the listener begging for more, making it an incredibly effective closer.
Listening to Hefe Heetroc’s “The Shadow Cabal of the 8 Oligarchs” was truly an engaging and refreshingly unpredictable experience from beginning to end. This album oozes independent integrity, musical ambition, and fearless creativity. Not only is it polished and meticulously crafted, but it is sequenced to perfection, leaving the listener wanting more. This release is definitely a trend-setter and sets an unbelievably high standard for Hip Hop inspired indie artists hoping to break through in the scene.
We highly recommend that you dust off your favorite piece and prepare yourself for a wild journey with electronic/Hip Hop virtuoso Hefe Heetroc.
The undefinable, unrelenting, ever-evolving Hefe Heetroc is almost guaranteed to continue his steady rise to prominence with the release of this brilliantly undefinable, yet insanely addictive album.
Be sure to check out the new album here: bit.ly/The-Shadow-Cabal-of-the-8-Oligarchs
Hefe Heetroc is simply an artist you CAN’T IGNORE! Be sure to support/like/share Hefe on:
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