We recently had the opportunity to get to know the venomous and infectious upcoming Rap/Hip Hop sensation Shotta Sho.
We recently had the pleasure of getting to know this incredibly ambitious New York-based artist, and we were beyond impressed. Recently, it seems like every new rapper we meet describes themselves similarly. It usually goes something like, “I want to be the next Kanye/Drake/Lamar…” This sentiment is then often uncomfortably showcased in their music as a shameless imitation of their heroes. In fact, it’s hard to approach any new music without inherent cynicism and skepticism. It has become tiresome and mundane within the current culture of Pop dominated music. We, as listeners, are exposed to the same formulaic, cookie-cutter, copy of a copy of a copy brand of artists. Although these types of artists have brilliantly perfected the ability to produce safe, catchy, and infectious music; they ultimately amount to being entirely forgettable, soon to be replaced by the next musical doppelgänger. This trend has infected almost every musical appendage and genre, whether it be commercially produced or independently released. Specifically, this pattern has nearly crippled the Rap/ Hip Hop scene.
In a refreshing twist, Shotta Sho is fiercely rebelling against this trend and quickly emerging as an independent sensation.
Check out he previously acclaimed “Can’t Stop My Grind”:
It is completely natural to become inspired by your industry forerunners, but you must stray away from riding on their coattails by replicating their distinct sound and style. This is precisely what Shotta Sho naturally does so well. Upon discovering this artist, we were immediately struck by what may be his strongest asset: his courage to be entirely unapologetic in his assertion of his own unique identity.
Shotta Sho is quickly proving that with his addictive, unique, and undeniably infectious style; music, as an artistic medium, can transcend the label of “commodity” and one-dimensional Hip Hop/ Rap, and become something much more cutting and immersive. Shotta Sho has developed a sound that feels entirely fresh and new. This brilliant artist not only acts as a unique innovator; but also effectively channels his vision through an impressive command of the Hip Hop/ Rap genre. Avoiding the gimmick he could easily become; Shotta Sho stands out among an overpopulated market as a fearless and honest artist with a story to tell.
Now, Shotta Sho is releasing Singles from his upcoming mixtape “Late Nights & Early Mornings Vol. 2”.
Check out the infectious “Getting Dat Bag”: https://soundcloud.com/shottasho/getting-dat-bag
Shotta Sho is a remarkable artist and is definitely a breath of fresh air within a tired industry that has become overly saturated with copycat artists whose sole goal is to cash in on an increasingly uninventive formula. Shotta Sho is a MUST LISTEN!
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