Artist Spotlight: After Alice

We recently had the pleasure of getting to know the insanely talented Alternative Rock duo After Alice through their explosive debut album entitled “Memories”.

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Upon listening to the brilliant intro track “99 Gold”, it became undeniably evident that this band is truly something special. It is an unfortunate reality in the current world of music. Recently, it seems as though fearless, ambitious artists are becoming more and more rare and undiscovered. This is mostly due to an unapologetic desire by most new-coming artists to shamelessly reach into existing successful markets, void of any integrity, and follow an incredibly safe musical formula of commercially appealing and catchy tunes. Powerful messaging and honest content in music has been sadly lost due to this trend; it is growing more and more apparent that the main driving force  behind many new “artists” entering the industry is simply a thirst for fame and money.

After Alice has effectively carved out a unique identity, while creating something addictive and entirely digestible.

After Alice’s “Memories” showcases a sound that is refreshing and passionate, while the content of the music remains entirely relatable and hard hitting. Raw and gritty vocals shine through explosive guitar riffs and a wildly groovy rhythm section adds undeniable character to each track. This makes for a wildly diverse and lively musical experience. The band not only acts as a unique innovator; but they also effectively channeled their deep, emotive, and resonating vision through an impressive command of the Rock genre. The band’s overall sound is an amazingly varied fusion of Alternative Rock, Pop Rock, and Pop Metal. It is almost as if Jason Crowden and Steven Fennel unleashed their wide-spanning musical tastes and influences into a giant boiling caldron, seasoned it with style and flair —  and much like a mad scientist, stirred ferociously until what has emerged is unrecognizable — an infectious monstrosity of delicious sound.  

Single “99 Gold” particularly stands out upon first listen. The sonic landscape crafted within this track alone fully encapsulates the dynamic nature of the album as a whole. The track showcases a fusion of sound that feels intimately roomy, well-balanced and evocative, with a great focus on electrified guitar-work and engaging percussion (which adds a refreshingly organic quality to the track.) The sounds resonate, merge and surround the listener in a sort of sonic ecstasy while maintaining a strong driving beat. Jason Crowden really shows off his outstanding vocal abilities and remarkable songwriting skills, while Steven Fennell shows off his incredible arranging expertise and energetic drumming.

Check out “Yo Mama”: 

Another immediate favorite, “Yo Mama”, utilizes a similar approach. The song is fantastically sequenced with each unique layer packing a distinct punch. Impressively, Somewhere within this ambitious and inventively crafted track there’s an amazing injection of anthemic and  powerful instrumental and vocal pieces and that flow in an alluring and seamless nature. The audio production is nothing short of spectacular. This is especially remarkable considering the music itself is ferociously dynamic and unrestrained; we imagine this must have been very challenging to mix. Kudos to the production team behind this release. The infectious vocals are intertwined perfectly with each evolving and ever-changing layer.  It is a tireless listening experience and easily maintains your interest throughout. “Who I Am” further builds upon this notion. With the powerful and effective backing of guitar, bass, and driving percussion; Jason proves that his vocal prowess is simply just one example of the band’s many strong assets. Each vocal performance is authentic and memorable for his thoughtful lyrics.

“Memories” is definitely one of those increasingly rare transcendent debut albums that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the Rock genres; the sheer uniqueness and thoughtfulness of the songwriting within this album will inspire and ignite applause and appreciation out of even the most reluctant listeners. Shying away from the typical clichés of the plethora of genres that they borrow inspiration from, After Alice has a remarkably unique style and sound which they maintains throughout the album. They certainly veer away the Alternative Rock genre’s increasingly tired tendencies, creating a listening experience feels entirely new and unpredictable. “Memories” oozes with integrity, musical ambition, and fearless creativity. This release is definitely a trend-setter and sets an unbelievably high standard for indie artists hoping to break through in the scene.

We highly recommend you check out this album. We rate it a MUST LISTEN!

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