With independent recording continually growing more affordable and accessible than it ever has been; the industry is quickly becoming over-saturated with hobbyists and crowded with wannabes. Due to this, it is becoming ever-harder to be noticed within the endless sea of independent noise. The number of new hip-hop artists entering the industry every day is growing exponentially.
With this increase in industry competition, you’d think there would be a “standard” for things you shouldn’t do if you’re trying to become noticed and successful. Unfortunately, this is not the case…in fact, it seems that a vast majority of new artists have taken the lazy route — copy those whom are more successful than you.
YUNG Chakra Indigo (Cleatis for short) has fiercely rebelled against this current trend; creating something innovative and unique, yet entirely approachable and digestible.
We recently had the pleasure of getting to know this incredibly ambitious new artist, and we were beyond impressed. Recently, it seems like every new rapper we meet describes themselves similarly. It usually goes something like, “I want to be the next Kanye/Drake/Lamar…” This sentiment is then often uncomfortably showcased in their music as a shameless imitation of their heroes.
It is completely natural to become inspired by your industry forerunners, but you must stray away from riding on their coattails by replicating their distinct sound and style. This is precisely what Cleatis naturally does so well. Upon discovering Cleatis, we were immediately struck by what may be his strongest asset: his courage to be entirely unapologetic in his assertion of his own unique identity. This shines radiantly in his first official track entitled “Might Don’t Make it”.
Listen to “Might Don’t Make it” here:
Not only has Cleatis recognized the same tired trend in the music industry, but he has made it a point to aggressively rebel against it. One of the first characteristics that we noticed in Cleatis’s tracksthat immediately set him apart was his willingness to be vulnerable and honest. Too often, rappers feel the need to push a familiar facade (which at this point, has become a parody of itself), or they mistake humbleness for weakness. Cleatis does neither, he has embraced his own personal identity and has made no apologies for it.
This approach to songwriting naturally injects his music with integrity and honesty. His confidence in his own story, as well as his embrace of his own style allows his music to outshine the rest within the genre. His vulnerability in his songwriting makes it much more organic for the listener to connect with his songs on a personal level. These are qualities that are severely lacking within the current industry, and impressively, Cleatis has already figured it out as a relatively new artist on the scene.
With the newly released three-song EP “Potions”; Cleatis has already shown us his alluring versatility as an artist. This is even more remarkable given the fact that he has taken on the undeniable challenge of being a fully independent artist. We find that one of the most glaring setbacks for new-coming independent artists is the lack of professional mixing and mastering that is necessary to break through into the mainstream markets. This certainly isn’t the case with Cleatis. He has shown exceptional judgment in whom he chooses to work with. The production-work featured on each one of his tracks showcases an entirely unique style and technique.
It is rare that we are introduced to an independent artist that absolutely blows our minds; more so, upon their first fully-realized release. Cleatis is a refreshing exception. The audio production exhibited in the freshly released tracks is nothing short of spectacular, especially considering it is entirely independently produced. This is especially remarkable considering the beats themselves are incredibly dynamic and unrestrained. His flow is unstoppable, his delivery is inventive, and his style is undefinable. This is the type of artist that the industry desperately needs.
Listen to “Killlll” here:
Cleatis is definitely one of those increasingly rare transcendent artists that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the hip-hop or rap genres; the sheer uniqueness and thoughtfulness of Cleatis’s debut tracklist will inspire and ignite applause and appreciation out of even the most reluctant listeners.
Check out “Soon” here:
It’s pretty damn refreshing to hear somebody so incredibly versatile and talented behind the mic (and so brilliantly selective with the production). Shying away from the typical clichés of both of the genres that he borrows inspiration from, Cleatis has a remarkably unique style and sound which he maintains throughout these early tracks. While Cleatis certainly pays homage to the greats; he frequently veers away the genre’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable.
This artist will almost certainly be taking the scene by storm!
Please be sure to like/share/follow Cleatis on:
Soundcloud Link: https://soundcloud.com/kaseem-gaines/sets/poison-ep
SongWhip Link: https://songwhip.com/artist/cleatis