Artist Spotlight: Hooyoosay

There comes a time in everyone’s life when revisiting your musical comfort-zone for the umpteenth time just doesn’t cut it anymore. Maybe you’re an avid Pop-Rock fan who loves every familiar power chord progression and every hey-oh chorus. Eventually, a time will come when you just get tired of listening to the same repetitive riffs and uninventive melodies over and over again. This is when you need to step outside of the familiar and leave that musical comfort-zone behind. You simply need to expand your musical horizons explore new artists. For those whom are willing to step outside of that comfort-zone, I highly recommend that you turn to the “Mountain Air” EP by the refreshingly unpredictable multi-genre music recording project hooyoosay.

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Hooyoosay has been making waves in the indie music scene for their incredibly unique and alluring brand of music. It is an unfortunate reality in the current world of music where It seems as though fearless, ambitious artists are becoming more and more rare and undiscovered. This is mostly due to an unapologetic desire by most new-coming artists to shamelessly reach into existing successful markets, void of any integrity, and follow an incredibly safe musical formula of commercially appealing and catchy tunes. Powerful messaging and honest content in music has been sadly lost due to this trend; it is growing more and more apparent that the main driving force  behind many new “artists” entering the industry is simply a thirst for fame and money.

Hooyoosay makes no attempt to conform to these market tastes and trends— and this is precisely what makes them such a respectable and remarkable project.

hooyoosay is best described as a music recording project rather than a band, as they invite a variety of unnamed and frequently changing collaborators to participate in their creations. Due to this unique approach to songwriting, the result is a delightful and alluringly wide diversity in styles. This brilliant approach acts as a marvelous display innovation in the indie-world, and each unique contributor effectively channels their deep, emotive, and resonating vision through an impressive display of creative songwriting and inventive musical arrangements. With their provocative, fun, and highly unorthodox tunes; Hooyoosay has reignited the approach that music, as an artistic medium, should transcend the label of “commodity” and become something much more immersive and engaging. These artists are unapologetically committed to supporting their shared vision with their tools of artistic expression, rather than exploiting them for the cash-grabbing gimmick that they can so easily become.

Hooyoosay, in my honest opinion, has the potential to go down as one of those rare concepts whom helped change the musical landscape, and will fondly remembered among some of the most groundbreaking independent projects.

Hooyoosay recently unleashed their fifth musical-outing entitled “Mountain Air”. In this release, the group revisits their dedication to featuring a different artist collaboration in each of its 4 tracks—- to much success. “Mountain Air” is definitely one of those increasingly rare transcendent albums that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the more experimental genres; the sheer uniqueness and thoughtfulness of the songwriting within this album will inspire and ignite applause and appreciation out of even the most reluctant listeners. The EP is comprised of a large fraction of remarkably accessible, fun, and uplifting indie tunes with a refreshingly odd approach and wonderfully varied sound. It is a tireless listening experience and effortlessly maintains your interest throughout. Perhaps the best quality of the music is the almost frustrating inability to perfectly label and define it. It often makes your head spin— and I think that is the sheer brilliance of it.

Opening track “Mountain Air” particularly stands out upon first listen. The sonic landscape crafted within this track alone fully encapsulates the dynamic nature of the album as a whole. The track showcases a swaying fusion of sound that effectively combines elements of soft rock,  synth pop, roots rock, and indie pop.

Check out “Mountain Air”: 

“My Lucky Dream Day” stands out as an immediate favorite of mine. The track is very vibrant and joyful sounding, and it maintains its own identity perfectly.  Following songs like “Done our Best” and “Mountain View” are full-bodied compositions that again embrace a feel-good and fun sound. They further maintain the project’s dedication to keeping it relatively danceable and light-hearted, resulting in something quirky and fresh. The genre as a whole is brilliantly undefinable and ever-evolving, with Hooyoosay sculpting their own self-defining sound and style. There is definitely something for everyone here. Each track featured on the album is fantastically sequenced in a way that maintains the listener’s interest, and contains minor mixing and instrumental intricacies that are both unique and add undeniable character to the track.

Listen to “My Lucky Dream Day”: 

Hooyoosay are a remarkable act and an amazing breath of fresh air within an industry that has become overly saturated with copycat artists whose sole goal is to cash in on an increasingly uninventive formula. We can definitely see this project continuing their rise and becoming a household name, while inspiring a new generation of independent artists. Not only do they have the ability to craft infectious vocal hooks and melodies, but they does so with a remarkably unique blending of genres and evident care for messaging and content. “Mountain Air” is a MUST LISTEN!

Be sure to stream/purchase the EP here:

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