Recently, it seems like every new rapper or Hip Hop artist we meet describes themselves similarly. It usually goes something like, “I want to be the next Kanye/Drake/Lamar…” This sentiment is then often uncomfortably showcased in their music as a shameless imitation of their heroes. While it is completely natural to become inspired by your industry forerunners, but you must stray away from riding on their coattails by replicating their distinct sound and style.
This is precisely what Maintaine naturally does so well. Upon discovering this artist, we were immediately struck by what may be his strongest asset: his courage to be entirely unapologetic in his assertion of his own unique identity.
Check out “Famous”:
The Hip Hop/Rap genre as a whole is one that (especially in recent years with increased accessibility to self-record) can often feel uninspired and frustratingly tired due to the lack of variation, ambition, and innovation applied within the songwriting and production stage. It seems that every week we are introduced to the same regurgitated beat with the same lazy mumble-rap verses and auto-tune saturated hooks—- only to fizzle out into forgetfulness. In fact it’s hard to approach any new music without inherent cynicism and skepticism. It has become tiresome and mundane within the current culture of Pop dominated music. We, as listeners, are exposed to the same formulaic, cookie-cutter, copy of a copy of a copy brand of artists. Although these types of artists have brilliantly perfected the ability to produce safe, catchy, and infectious music; they ultimately amount to being entirely forgettable, soon to be replaced by the next musical doppelgänger. This trend has infected almost every musical appendage and genre, whether it be commercially produced or independently released. Specifically, this pattern has nearly crippled the Rap/ Hip Hop scene.
Not only has Maintaine recognized the same tired trend in the music industry, but he has made it a point to aggressively rebel against it. One of the first characteristics that we noticed in Maintaine’s tracks that immediately set him apart was his willingness to be vulnerable and honest. Too often, rappers feel the need to push a familiar facade (which at this point, has become a parody of itself), or they mistake humbleness for weakness. Maintaine does neither, he has embraced his own personal identity and has made no apologies for it. Maintaine brilliantly combines his clever lyricism with his passion for making music, resulting in his own unique form and flow.
Check out “No Love In The Dfdub”:
Each track oozes venom, musical ambition, and fearless creativity. Not only are they polished and meticulously crafted, but it is sequenced to perfection, leaving the listener wanting more. This artist is definitely a trend-setter and sets an unbelievably high standard for indie Hip Hop/Rap artists hoping to break through in the scene.
Maintaine is definitely one of those increasingly rare transcendent artists that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the hip-hop or rap genres; the sheer uniqueness and thoughtfulness of Maintaine’s tracks will inspire and ignite applause and appreciation out of even the most reluctant listeners.
Check out “Hip Hop Villain”:
Its pretty damn refreshing to hear somebody so incredibly versatile and talented behind the mic (and so brilliantly selective with the production). Shying away from the typical clichés of both of the genres that he borrows inspiration from, Maintaine has a remarkably unique style and sound which he maintains throughout his tracks. While Maintaine certainly pays homage to the greats; he frequently veers away the genre’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable.
This is definitely an artist you CAN’T IGNORE!
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