Artist Spotlight: Yella Yella

In our current musical environment, it seems as if fearless, ambitious artists are becoming more and more rare and undiscovered. This is mostly due to an unapologetic desire by most new-coming artists to shamelessly reach into existing successful markets, void of any integrity, and follow an incredibly safe musical formula of commercially appealing and catchy (and infuriatingly redundant) Singles. This trend has infected almost every musical appendage and genre, whether it be commercially produced or independently released. The most unfortunate result of this trend is the stifling of musical ambition and the lack of innovation to set oneself apart in the industry.

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While this approach may work well if your goal as an artist is to make fast cash, albeit becoming forgettable, it certainly isn’t the winning formula for industry longevity and lasting notoriety.

In a refreshing twist, the incredibly talented Yella Yella is fiercely rebelling against this trend and quickly emerging as an indie Hip Hop sensation. Yella Yella stands out within an overpopulated market as a fearless and provocative artist with a story to tell.

Listen to the infectious “Cotton Candy”: 

The audio production exhibited in this track is nothing short of spectacular. This is especially remarkable considering the music itself is ferociously dynamic and unrestrained. The arrangement is outstanding and the vocals are intertwined perfectly with each evolving and ever-changing instrumental layer. 

We can definitely see this climbing the ranks and becoming a household name while inspiring a new generation of independent Hip Hop artists.

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