The Road to SXSW: Where to start?

Part One: Establishing Yourself

Releasing a new album or EP can be a stressful task. There are many questions that come into an artist’s mind while doing so, and making the wrong choice could preemptively disqualify you from participating in larger music and art festivals like SXSW. In this series, I will help put you on the path to SXSW and help you create an effective marketing plan for your music. So without further ado, let’s take a look at some techniques to market your music.

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Using a website to promote your music
Registering a domain and publishing updates regarding your music on your website can help you gather a decent audience. Developing a website was never this easy before. Tools like Bandzoogie and WordPress have blogging capabilities, with a number of themes and plugins that you can choose from to design your website as you like.
The key to success of your website is to post regular updates. Share anything that you think will capture the attention of your fans. Basically, you want your followers and fans to visit your webpage as often as possible. This increases the chances of them buying your tickets, albums and merchandise available on your website.

Social media as mean to promote your music
Billions of people use Facebook, Instagram and twitter on a daily basis. You can use these social media giants to target your audience. Social media acts like a catalyst for marketing your music. About 8 out of 10 posts on your page should be fun, interesting and conversational to attract people to your page, the remaining 2 posts should be used for promotional purposes.
The conversational posts can also be promotional! You just have to learn how to mold the content in an interesting way. For example, if you are recording a new album in your studio, try sharing updates regarding it on social media. Share some behind the scenes videos, images or stories with your followers or post a short vine of your unreleased song. These things are not promotional, but help to make new fans and let the existing ones know what is going on.

Email as a promotional tool
An extremely valuable tool in promoting your music is your email list. It is a great way to engage with your current fans. People sign up for your email list so that they can get regular update regarding your music, so take advantage of it! Post links to your website in your emails to drive fans to your web page. Another obvious use of an email list is to inform your fans about your upcoming music and gigs.

Live performance to promote your music
Although digital promotions mentioned above are a good way to gather audience. Nowadays, you can record, release, distribute and promote your music without leaving your room, but we cannot deny the value of person to person interaction, especially in the music industry.

Live shows are much more than performance, they are a way to interact with your fans and promote your music, especially a new album or song. The trick to gather audience is to tell your fans that you will be premiering a new song in one of your shows in the next month and do not tell anyone about the lucky show. By doing this you will create a hype which will lead to increased fan following.

Collaborating with other musicians
Collaboration is an important aspect in the music industry that is often overlooked. It is a way to make new fans and get your music in front of another group of people. You can collaborate on anything but make sure that the fans of musician you are collaborating with appreciate your music. Choose to work with a band of similar genre as yours.

You can also collaborate with some local musicians and perform in their hometown with them to grow your fan base and promote your music.

As a case study– over the next several weeks we will be looking closely at (on-the-rise indie sensation) Proper Einstein as he releases his newest Single “ A Couple Thousand” from the upcoming album “Welcome to my Feelings”. If you haven’t heard of Proper Einstein yet, here is an excerpt from his official bio:

Proper Einstein (musical alias for Tony Alexander Brown Jr.) has been making waves in the indie underground ever since his explosive debut with his well-received debut Single “#LateNite” in 2015.Often described as “prolific” and “refreshingly unpredictable”, it is easy to see why he has been affectionately dubbed “the Musical Genius” by his growing fanbase.  

Operating like a true renaissance man, Proper Einstein has earned the titles of actor, singer, songwriter, multi-instrumentalist—- as well as award-winning producer.

When describing his relationship with music, Proper Einstein explains:

Music is the universal language. I can speak to anybody on earth through my music. The reason why I strive to be a multi-genre “genius”, is so that I can reach all of the earth to let people know that it is okay to be yourself. It’s okay to be different. You don’t have to conform to fit in with society. Radio is teaching people that music has to sound a certain way to be considered good or acceptable. The media is teaching us that we have to look and act a certain way. I want to let people know to keep reaching for their goals despite all odds. I want to inspire people. I’m doing all of this with God’s help and I want them to know that they can do the same. To sum it up: Keep going, don’t give up, we’re all in this together, let’s inspire each other.’

Musically, Proper Einstein has effectively combined his wide-spanning musical tastes and influences into a giant beaker —  and much like a mad scientist — he has shaken ferociously until what has emerged is undefinable — an infectious explosion of incredible, emotive sound. With his brilliant fusion of various genres and styles, (as well as his evident refusal to operate within any pre-conceived boundaries or industry standards); Proper Einstein strives to live up to his title as “the Musical Genius”. Within his growing catalog, his remarkable versatility is always on full display. Each track features a unique array of accompanying instrumentation, creative sequencing, thought-provoking lyrics, and clever songwriting. His alluring style is designed to draw you into an intimate and self-reflective sonic journey. 

Proper Einstein has already built a prestigious resume, having worked with some of the indie underground’s most recognizable names. Some of these artists include; Freeyun Flowz, Mikey Barslow, ana Freeyun Flowz.  Due to these early successes, Proper Einstein has become a hot artist to cover in nearly every recognizable indie publication on the net. With over one hundred (and counting) music blog features under his belt (each of which given stellar reviews of music within the last year), this artist shows no signs of slowing down anytime soon. It is equally impressive to note that Proper Einstein has had the coveted advantage of being featured with heavy rotation on WXRT FM, one of Chicago’s top commercial radio stations.

Now, listeners will have the opportunity to experience a revived introduction to Proper Einstein’s most personal album to date, “Welcome to My Feelings”. This upcoming remaster explores the challenges of staying humble and remaining focused despite feeling alienated by negative surroundings and toxic influences.  Join “the Musical Genius” as he welcomes you into a sonic world that is refreshing and unpredictable, yet entirely relatable and thought-provoking. 


Learn more about Proper Einstein on:






Stay Tuned!