Proper Einstein has been making waves in the indie underground ever since his explosive debut with his well-received debut Single “#LateNite” in 2015.Often described as “prolific” and “refreshingly unpredictable”, it is easy to see why he has been affectionately dubbed “the Musical Genius” by his growing fanbase. Operating like a true renaissance man, Proper Einstein has earned the titles of actor, singer, songwriter, multi-instrumentalist—- as well as award-winning producer.
Atlanta, GA – May 4th, 2018 – If you are familiar with Proper Einstein’s notorious back-catalog, you already know that his remarkable versatility and unique appeal are always on full display. His mind-bending arrangements, meticulous sequencing, hypnotic songwriting, and undeniably smooth-flow are just a few of this artist’s many impressive assets. Now, “the Musical Genius” is back and providing some eye-opening insight into the mind of fellow, highly-unpredictable artist Kanye West– as well as offering his loyal fans his newest Single “Hard” (from the upcoming album ‘Welcome to my Feelings’) entirely for FREE via major streaming platforms.
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You don’t have to be a fan of the Hip Hop or Rap genres in order to be aware of who Kanye West is. Most of us are at least semi-aware of one of Kanye’s controversial WTF moments in popular culture, or one of his endless achievements in music, fashion, or culture. As Kanye started grabbing headlines again last week following his long-awaited return to social media, many in the music community were quick to diagnose Kanye with some type of mental illness or perceived nervous breakdown. Proper Einstein was one of many fellow artists to offer his take on the situation– but his diagnosis makes much more sense than what immediately meets the eye.
Proper Einstein explains, “People are so quick to jump on the ‘mental breakdown’ bandwagon, that they don’t even attempt to read between the lines and see the brilliance of it. Trump has a notoriously immovable core-base that will blindly follow anything the man endorses. Remember when Trump famously said, ‘I could stand in the middle of 5th Avenue and shoot somebody and I wouldn’t lose voters ‘? Well, he wasn’t too far off. This man set off what should be the equivalent to political nuclear bombs within his campaign at least once a week– and he GAINED voters! Kanye is a similar public figure. Despite the endless controversy Kanye has invited around himself , his fanbase has been growing exponentially and has proven to be pretty immovable themselves. From a business standpoint, why wouldn’t you seize that rare opportunity to usurp Trump’s base too– especially right before he drops new music and products? While everyone else diagnoses him as ‘mentally ill’, I diagnose his simply as a ‘marketing genius’. He is exploiting the free markets that Republicans so lovingly adore, and manipulating Trumpers to financially support him on these upcoming releases. Looks like Kanye knows exactly what he’s doing, and it’s honestly genius” It is bold to boast the title of “the Musical Genius”, but Proper Einstein proves time and time again that he his prestige is well-deserved.
Besides providing his thought-provoking insight into Kanye’s perceived “madness”, PE also casually announced that he is releasing his newest Single for FREE on all major streaming platforms by 1:00PM EST on Friday, May 4th. The audio production showcased in the soon-to-be released “Hard” is nothing short of stellar. The music and songwriting is dynamic and unrestrained– while maintaining a relaxed, but focused vibe. Living up to the high expectations surrounding this release, the soundscapes are unusually complex and encompassing, while the vocals are intertwined perfectly with each evolving and ever-changing layer . Once again acting as an innovator, Proper Einstein effectively channels his deep, emotive, and resonating vision through an impressive display of strong songwriting and inventive musical arrangements.
Check out the music video for “Hard”:
John Keith (Co-Founder and President of Screaming Match Productions, LLC.) recently reflected on Proper Einstein’s infectious appeal stating, “With his provocative, unique, and highly unorthodox tunes; Proper Einstein has reignited the approach that music– as an artistic medium– should transcend the label of ‘product’ or ‘commodity’ and become something much more powerful and impact. He is unapologetically committed to supporting his vision with his growing tools of artistic expression, rather than exploiting them for the gimmick that they can so easily become.”
Over the next few weeks, listeners have the opportunity to experience a revived introduction to Proper Einstein’s most personal album to date, “Welcome to My Feelings”. Beginning with hit Single, “Couple Thousand”, followed by newest Single “Hard”, Proper Einstein continues to impress and infect with his distinct musical persona. Join “the Musical Genius” as he welcomes you into a sonic world that is refreshing and unpredictable, yet entirely relatable and thought-provoking.
Watch the official video for “A Couple Thousand” here:
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