Saint Mars– the UK alt-rock powerhouse– has been taking the indie music scene by storm ever since their explosive 2017 debut with the critically acclaimed “Ocean Blues” EP. The band is the brainchild of highly revered singer/keyboardist Marc Darcange and features an impressive roster of contributing musicians such as Angelo Bruschini (guitars – Massive Attack ; Blue Aeroplanes) and Jason X (bass, keyboards, vocals – Transposer).
Can you discuss the band’s incredible musical chemistry ?
Angelo Bruschini: Again interesting, Marc sends a keyboard idea then I put a spanner in the works, then send it back, Marc then works on it with other musicians, and sends it back to me, I mess with it again then send it back. You get the idea it’s a long distance relationship. Funny I have not even met some of the other musicians !
Marc Darcange: I think our chemistry is due to the fact we all have a clear vision of what we want to achieve. We all are producers in a certain way. Jason is an amazing guy, singer, songwriter, multi-instrumentalist, producer, able to make a whole album from A to Z. He always comes with new ideas and I know when he writes a track it’s going to be good, and it’s such a relief to be able to work with somebody like him. Angelo is an incredible musician, guitar and bass player and he’s got also that producer’s touch. I consider myself as an architect and I try to have the broadest vision possible on all aspects of the project, music, image, business, etc. Tryzdin has deeply evolved since the first time I met him in October 2017. He’s become more confident, has started to write his own songs and lyrics and has also his own vision of music. He doesn’t know very much about artists and music trends of the past, which is a good thing, because it forces us to stay current and adopt a modern sound !
It appears that the band has adapted to the ever-evolving digital music age beautifully. How do you see the industry further evolving, and how do you think this will affect your creative process in the future? Would operating under a traditional label contract add any barriers or complications to how the band collaborates now? Would it ease any of the band’s struggles? Are you currently seeking any label support?
Angelo: I think the next step digitally is being able to play all over the world at the same time together which is not possible at the moment but its coming, but overall the end result will be dancers, video, live band touring this project, as you know Tryzdin is only thirteen so that presents its own problem, also his family have never left America before !
Marc Darcange: we are expanding and want a bigger exposure. So a full-fledge label support will be necessary within the next years. I see that as an opportunity to truly collaborate towards a common goal…It’s certainly not like in the past when you were signed for one million dollars and the label did everything for you. It’s a new paradigm where I see artist and label as real partners. So we are opened to propositions !
Can you discuss any challenges the band faces ?
Angelo Bruschini: To get us all in the same room !…. “Listeners get out of it”
I think the idea is that each song has an identity whether it be sadness, joy, bullying, or just plain funny! But the glue that holds it all together is that the same musicians play in a certain way, so although we are not all together the music has an identity. I hope that the songs will resonate and can be felt as an honest heart warming story. That’s Music!
Marc Darcange: yes, getting everybody in the same room is really the challenge !…
Apart from that, we all come from different cultural backgrounds: I was raised in the French part of Switzerland, Jason is Welsh, Angelo comes from an Italian family based in Bristol, Tryzdin comes from the Columbus suburb and belongs to a much younger generation… Given those differences, it’s surprising what we are able to achieve anything together. Specially with Tryzdin: we really come from two different worlds/generations that were not supposed to meet. And we have achieved together in just 6 months really blows my mind. It is certainly due to the fact that despite all our differences, we have a lot in common, specially our passion for music and the same kind of state of mind/energy: sincerity, authenticity, wanting to touch people’s hearts, not really driven by the idea of making money in the first place. Somehow Tryzdin is unusual and he may get along with artists like us better than other boys of his age. He has other values and sources of interest, which may explain why he has been bullied so much. I remember I was having the same kind of problem at the same age…and that thought that suddenly came to my mind when I was 16: ” F***, I have no friends ! “
What do you hope for listeners to get out of your music ?
Jason X: I personally think that we’re a very emotional band musically. I would like people to listen to us and feel something – whether is sadness, euphoria and anything in between. Our music is meant to touch you 🙂
Marc Darcange: For me, it is really to invite people to a music journey, emotionally…I want people to immerse themselves in the music, hence certainly the constant reference to seas and oceans (” Ocean Blues “, ” I Am the Sea “, ” The Pacific State “)…Tryzdin: I hope listeners will find an escape through my music because I know life can be extremely hard sometimes and that’s what my music is here to help with.
Best places to connect with you online/discover more music ?
Marc Darcange:we are pretty active on Facebook (Saint Mars Official), Instagram, Soundcloud and Youtube. People can connect to our website (www.saintmars.net) for more information. Also, our two EPs can be found on all internet platforms (Spotify, iTunes, AppleMusic, CDBaby, etc.).
What does the future hold for Saint Mars? When can we expect to see a full-fledged tour?
Marc Darcange: First, we’ll finish our album: I want it to be somehow fresh, brief and emotional; and then we would love to tour !…Obviously we live in different locations, so that’s a real challenge, but at the same time, the band’s layout is so unusual that we may attract a real audience for this reason alone !
But I’ve been thinking about coming up with something out of the ordinary: a musical ! That would be a perfect way to express the ideas behind the album: we’ve got an story with a strong meaning, we’ve got great songs, we’ve got with Tryzdin someone who really lives this music and who has been the victim of bullying… To tell the truth, he’s at least as good as an actor as he is as a singer ! The role of a bullied young boy in a musical is just tailored for him.
It seems a truly ambitious project at first. But when you consider all we’ve said, it would totally make sense to go that road and I feel we’ll have other people willing to follow us. Looking back at what we’ve done until now, nothing is impossible.
Anything else you’d like to discuss ?
Marc Darcange: the “Somewhere Somebody ” single has been out for three weeks and we are really overwhelmed by the feedback we’re receiving…we’ve gained tons of new fans, specially in the States but also in the UK, France, Italy… It seems that the song really touches people’s heart and that was the goal. Also I feel that Tryzdin and his family are really proud and thankful for what we’re doing with him and they are very supportive. To have their approval and support is for me the most important thing and really justify all the efforts we’ve made to make it happen.
But we are expanding and are willing to reach a larger audience. We have a special sound, now even more because we have such a young singer involved, and it may take time to get where we want to go. But at the same time, I feel it is the only way because we don’t want to sound like any other band we hear on the radio. I’m confident it will pay in the long run.
We are preparing something big for the summer. A new song and video with a special guest, to be shot in the Swiss mountains. We can’t wait to share this new stuff with our fans.
We deeply appreciate Saint Mars taking their time to answer our questions thoughtfully. The “Somewhere Somebody” EP showcases unique instrumentation, powerful arrangements, and stellar songwriting that are undeniably alluring and captivating. These remarkable qualities are precisely why Saint Mars has become a hot band to cover in numerous recognizable publications on the net. Initial impressions of the EP prove that this band certainly shows no signs of slowing down anytime soon. We are eagerly awaiting what SAINT MARS does next!
Saint Mars– the UK alt-rock powerhouse– has been taking the indie music scene by storm ever since their explosive 2017 debut with the critically acclaimed “Ocean Blues” EP. The band is the brainchild of highly revered singer/keyboardist Marc Darcange and features an impressive roster of contributing musicians such as Angelo Bruschini (guitars – Massive Attack ; Blue Aeroplanes) and Jason X (bass, keyboards, vocals – Transposer).
Shortly after the band’s inception, Saint Mars began work on a highly ambitious concept album that focuses on the true story of a 13 year-old boy’s tragic experience as a result of sustained bullying. When searching for a singer that could add authenticity to their newly released Single “Somewhere Somebody” Marc Darcange specifically chose to work with 13-year old Tryzdin Grubbs. After the band began working with Tryzdin, Marc was surprised to learn that the young singer himself was also a victim of intense bullying– adding even more emotional depth to the track. You can read our full review of the new EP here.
Check out the official video for “Somewhere Somebody” here:
This concept is one that resonates particularly loud amoung our current youth and within our culture. Bullying can have a devestating effect on our children’s physical and emotional well-being, ofetn leavng victims with serious short-term and long-term pyschological damage. If left unchecked and untreated, the effects of bullying can lead to physical injury, social problems, emotional problems, and even death.Countless research studies show that anyone involved with bullying—those who bully others, those who are bullied, and those who bully and are bullied—are at increased risk for depression. Needless to say, anything that increases awareness towards this nefarious issue is iundoubtably a positive and constructive pusuit. For this reason– in addition to learning more about stellar music– we wanted to get a more intimate view into what drives Saint Mars and what we can expect from the band going forward. The band was kind enough to take our questions.
Thank you for taking the time to answer some of our questions. I think we can all appreciate a good band name origin story. What is the significance of the name “Saint Mars”?
Marc Darcange: pretty weird story…in the very first stages, the band was called… ” We Make Storm !” It was supposed to sound really heavy. ” Broken Prophecy “, on the first EP, was in fact a song from that era…then came ” Ocean Blues “…and the band really changed its sound, becoming more intimate, deeper and emotional. And I felt the need to find another name…At that time I was reading for my five-year old daughter a French comics series called ” Max & Lilli “, written by Dominique de Saint-Mars (whom I actually met !). I felt the name ” Saint-Mars ” was perfect, because it reflected a kind of double nature and was totally bilingual (the words are the same in French and English and actually have the same meaning). Angelo liked it so we finally chose that name. Later, when we were designing the CD cover for the first EP, someone unintentionally omitted the ” – ” between the two words… ” Saint-Mars ” became ” Saint Mars “. And I felt it looked much better that way.
That’s a really heartwarming backstory. Can you go into a little more detail about the band’s inception ? What inspired you to pursue this new outlet ? How has the band evolved ?
Marc Darcange: I founded the band with two musicians with whom I had worked on another project. As already told, we were supposed to sound heavy… But what followed decided otherwise…From ” Ocean Blues “, my music became more intimate and I felt the need to collaborate with people from different horizons than mine. I got introduced to Angelo Bruschini by a friend. Angelo listened to the first demo of “Ocean Blues” and wrote me something like ” Mate, sounds interesting. Come on, give me the files, I’ll smash some guitars onto it “…The guitarist of Massive Attack…I couldn’t believe it.
This is how the band really started. Then I met another UK resident, Jason X, from Wales, on Facebook. I really liked his own music and he liked mine…so we started collaborating on ” Ocean Blues ” and he’s stayed a close partner until now. And then I had the chance to meet a Californian songwriter called Britt Warner, who co-wrote the lyrics of ” Ocean Blues ” and ” Boys Never Cry “. And this is how we have been working until today, remotely, by internet, since we all live in different locations. The band is a product of the internet generation !
How did the band get introduced to Tryzdin Grubbs ?
Marc Darcange: That was my idea…or at least this is how I saw things at first.
Since I was writing an concept album about bullying, I felt the need to find a young singer who could give credibility to the album. That young singer was supposed to play the boy bullied by his classmates. He was meant to cross the whole album by singing some words here and there…I couldn’t find such a singer where I lived. So I started to search over the internet, mainly on Youtube. And the first one I found was a 11-year old boy with a weird name, Tryzdin, singing ” Hello ” by Adele.
At that time I wasn’t into that Adele stuff at all, but despite of this, Tryzdin caught my attention. Then I watched another video of him singing another Adele’s song, ” The One and Lonely “. The quality of the video wasn’t very good, the sound was terrible but when I was watching that video, something happened; I don’t know exactly what, but Tryzdin triggered something in me and I felt that he was the only one I would ever need. All other singers I was watching afterwards seemed lifeless and uninteresting in comparison.
After a couple of attempts, I managed to get in touch with his mother. I sent her one of the tracks for which I wanted Tryzdin to sing some words of the chorus (” I Am the Sea “)…he loved it and his mother told me he wanted to sing the whole song ! This was certainly not my plan. But I flew to Columbus in October 2017 to record him. And I came back with about six full songs done ! To this day, we’ve made more than ten songs together, among them ” Somewhere Somebody “, the first song specially written for him with Britt Warner. The song was written before I actually met him, which is surprising because it totally reflects who he is. One would say it could only have been written by him or someone who really knew him…That is one of the great mysteries of my encounter with Tryzdin.
Your upcoming concept album is based on a true story, can you please discuss this ?
Marc Darcange: Yes, it was not a long time after ” Ocean Blues “…I saw a documentary about a young boy bullied in France whose life ended tragically at the age of 13. It was really overwhelming, specially his father’s testimony. I remember his name: Matteo. It had a huge impact on me. I felt the need to write about that story, make an album out of it. I think it is one of the good things of music and art in general, to be able to turn something so tragic into something deep and emotional.
Having Tryzdin being a kind of spokesman for this bullied boy and all other similar victims is hugely symbolic: not so long after we started working together, I learned that he was a victim of intense bullying himself. And he was of the same age!
Do you see this concept evolving beyond one album? Could you see Saint Mars becoming a vehicle for social activism/awareness? Are there any other important issues that you’d like to explore artistically in the future?
Jason: I think that as a band, the human psyche is very much something we’re interested in. Interactions between us, the good we do, the bad and the ugly. Theres a lot going on with humanity at the moment, technology, politics, spirituality, theres a paradigm shift and thats definitely something that we would like to explore as a band, definitely.
Marc Darcange: I’ve always wanted to go beyond music. We want to spread a message, raise awareness. Both Jason and me are fond of science fiction and esoteric theories about humanity. We’re already making songs for a next album: it will be about the state of the human kind and technology: has technology made us better ? Are we really intelligent creatures when you consider we’re consciously destroying our living conditions ? No other species have ever done this…So are we just a disease or a virus… ?
As for Tryzdin…I’ve never told him but from the beginning, I’ve felt he had a mission and a message to spread. He’s unlike any other teenager I’ve met. He’s got a real social awareness. Somehow he’s becoming a kind of anti-bullying symbol, but that’s only part of the story. In my opinion, his generation will face the most difficult challenge any generation of humans has ever had: change or die. I think the world will desperately need people like him in the forthcoming decades.
Wow, that adds enormous power and integrity to the underlying concept. Tryzdin, can you discuss any personal experiences that helped fuel your performance specifically on “Somewhere Somebody”?
Tryzdin: My own bullying experience ! I have been bullied for the longest time. I get bullied because I sing and because I don’t play sports and I am not like other boys of my age. One experience that helped fuel the song was in 6th grade, I was told that nobody loves me and nobody cares about me. So that’s how I relate to the line ” Somewhere, somebody loves me for what I am not what I should be “.
Tryzdin, what advice can you give to other struggling kids/teens ?
Tryzdin: I would say to them: ” Just stay positive and keep being you. Because there are going to be people who are going to hate you and be jealous but just know that I love you for who you are and I don’t want you to change “.
Tryzdin, how has working with the band affected your everyday life? How has it affected the way you perform? How have your peers reacted to the Single ?
Tryzdin: It has affected my everyday life because now when I go to places, people ask where they can buy the single and where they can listen to it. Also my peers and fellow friends reacted great to the song and they said that it helped them through some of their hard times.
Can you share any funny, exciting, or interesting experiences that you have shared as a band ?
Marc Darcange: Oh well…this has yet to come !
Seriously, the most time I spent with a band member is with Tryzdin, during my two stays in Columbus, and I could certainly write a book about my experiences ! To tell the truth, Tryzdin is actually not a band member, rather a special guest, but that difference tends to vanish more and more with time…
Tryzdin has some strange habits, for example going out with socks and plastic sandals, even in Winter…I remember when we were invited to a club in Columbus one night. It was a day off recording, so Tryzdin asked me to take him to a trampoline park. He had to wear special orange socks for this and kept them when we left the park. Later in that club, Tryzdin had a chance to sing with a live band for the first time…it was quite an event and I shot a video…When I watched the video, I noticed he was still wearing those orange socks along with his usual plastic sandals ! It looked really odd, but that’s Tryzdin, really…he never does anything like others and that’s what I really like in him. Even when singing he’s in his own league and cannot be compared to anyone. He’s not a pop idol stereotype !
That was initially what was so appealing about Saint Mars. Each of you appear to be so relatable and down-to-earth. Can you discuss the importance of being yourself in a musical context and how it affects your overall connection to your audience?
Angelo: As I have said before no borders no ego…Yes, we all live in different countries but modern technology means I can communicate with the other guys any time (except when Tryzdin is in bed!). Honestly when you do not have to prove anything you can be yourself and hope that the other guys like what you are doing; if not, change it.
As for the audience, ask Tryzdin… he has poured his heart into this project.
Tryzdin: Being yourself is always key because if you wanna be in this industry you dont wanna be like another artist in the industry. That’s why when people say I sound like a certain singer, I tell them that I sound like me.
Marc Darcange: For me, Tryzdin is already in his own league. He’s not a pop idol stereotype. I would even say that his way of singing can be unsettling, specially given his age, because he’s so spontaneous and doesn’t hold back his emotions. The only one I would compare him to is Björk, not because he sounds like her (I don’t think he even knows her !) but because like Björk, he’s able to deliver that raw emotion and create his own universe.
As for being down to earth, yes…I’ve never seen Angelo showing off, advertising or posting about the fact he plays with Massive Attack. I don’t think he’s into that VIP state of mind at all. I know when he is on tour with them only because of all the horrible jokes he makes in hotels, but that’s it ! Jason has the same state of mind and so do I, I guess, because people often ask me why I never talk about what I’m doing with Saint Mars, outside a circle of close friends…Most of my neighbors ignore what I’m doing at all and that’s a good thing. As for Tryzdin, I remember, when I was in Columbus, something truly struck me: we used to go to a music shop where he would try some keyboards and sing. And within a minute or two, he was having an audience, people smiling, watching him, shooting videos, talking to him…He also used to sing all the time next to me in the car when I was driving, for no particular reason, just because he loves to sing for people. As a matter of fact, he’s never told me he wanted to make it big or become a star, I mean not a single time ! When the “Somewhere Somebody ” single got released in April, he just wrote me to say how thankful and happy he was…Those kind of feedbacks really come first in my book.Angelo and him are very similar: their talent speaks for themselves so they don’t feel the need to talk much about it !
But I don’t think staying true to what you are is really favored in the industry at all…I remember one year ago, I had a talk with a manager of a record label in Sweden. He told me something like “I think your music is great but I can’t hear anything like you do on the radio “….but really, what would you want to sound like any other band on the radio ??? I see so many music videos with the same old cliches: girls, cars, luxury goods, five-star hotels, etc….This has become so predictable. But what is the true message they want to bring to people ? This kind of conformism somehow puzzles me.
As Robert Smith once sang in « Jumping Someone Else’s Train “: « If you walk in the crowd, you won’t leave any trace “. Just be you: you can’t be wrong !
And it’s even more relevant now with Tryzdin, because it’s so unusual to have such a young singer in an adult rock band context. It was really innovative but risky at the same time. After all, people might have been put off by the fact he was still a child…like “Hey guys, what are you doing now ??? Children’s music or nursery rhymes ? C’mon, you’re not serious ! “. I even feared my band mates’ reaction… But I really left my heart speak and didn’t care too much about those reactions and the fuss I would be creating for some.
But to be honest, there’s nothing really confortable always staying in your confort zone. I constantly have this quote from Paulo Coelho in mind: “Don’t wait. Time goes faster than you think “.
The musical chemistry between Tryzdin and yourself is truly remarkable. Is this kind of intuition a common experience when forming a new band, or is collaborating more often an arduous experience?
Tryzdin: I believe that it isn’t common when forming a new band. I was quite surprised when I heard Cedric (Marc Darcange) didn’t know I was bullied when we first met. It tells me that things happen for a reason.
Angelo: Tryzdin is very natural so it was easy to form the sounds around him, and hope the audience likes it, also this song’s message is very close to his heart.
Marc Darcange: I can honestly say it’s different from my past experiences, because I’ve never lived such a musical chemistry before. But again, the music we make is different: for me, “Ocean Blues ” has acted like an epiphany: for the first time, I was just writing the music that truly reflected who I was…and not long after, Angelo showed up…then Jason… then Tryzdin: with him, it was as if “Ocean Blues ” finally came to life and the character I had created for the song manifested in flesh and bones…Sounds a bit like a modern fairytale, right ? But I have this strange feeling the song has been written for him and he’s been there from the beginning.
Can you describe the band’s sound ? Influences ?
Angelo Bruschini: That’s an interesting question, the core of the band lives in different locations (Switzerland, Wales, US…), I am in England (Bristol) and I believe its mixed in America, so it’s multicultural song by song. I never know what is next or where it is going. This is the modern age where you don’t go in a studio and record together, we all have our own studios and talk through modern media. In a way I like working at home, I can be naked, in my dressing gown, up at three in the morning with an idea in my head that won’t go away, then press a button and send it half way across the world, So to describe the bands sound is ‘no borders, no egos’, I like that.
Marc Darcange: For me, the band’s sound is connected with what we are living and the interactions we have together. I was deeply influenced by the Shoegaze movement at a certain point and so was Jason X, so we definitely have a lot in common. I also have an interest in ancient and baroque music, hence the baroque influence that has been noticed in the press in songs like ” Boys Never Cry “. That said, my influence comes from the other band members. I’ve learned a lot by working with Angelo and Jason. I’ve also learned a lot by working with Tryzdin. He certainly has an influence on me and on the way I create music. Something like ” Somewhere Somebody ” would have never been written without him.
Tryzdin: My Main influences as a singer are Michael Jackson, Whitney Houston, Prince, and Adele.
With independent recording continually growing more affordable and accessible than it ever has been; the industry is quickly becoming over-saturated with hobbyists and crowded with wannabes. Due to this, it is becoming ever-harder to be noticed within the endless sea of independent noise. The number of new hip-hop & RnB artists entering the industry every day is growing exponentially. With this increase in industry competition, you’d think there would be a “standard” for things you shouldn’t do if you’re trying to become noticed and successful. Unfortunately, this is not the case…in fact, it seems that a vast majority of new artists have taken the lazy route — copy those whom are more successful than you.
Tye North and Kajim has fiercely rebelled against this current trend; presenting something innovative and unique, yet entirely approachable and digestible.
Tye North ft. Kajim
Song: Dub City
Passion Music Entertainment’s own “Ty North” comes back with another Sexy Visual called “Dub City”. In this Video, he speaks about women that has done him wrong and switched up on him. Now he’s buzzing, he realizes he has to leave all these hoes in Dub city. Follow him at @Iamtynorth for more epic music.
There comes a time in everyone’s life when revisiting your musical comfort-zone for the umpteenth time just doesn’t cut it anymore. Maybe you’re an avid fan of Pop music who loves every familiar power chord progression and every hey-oh chorus. Eventually, a time will come when you just get tired of listening to the same repetitive songwriting and uninventive melodies over and over again.
This is when you need to step outside of the familiar and leave that musical comfort-zone behind. You simply need to explore new music; your old collection is full of tunes you’ve heard far too many times. When this happens, an artist you should turn to is the true musical trailblazer and undeniable innovator, Klef Mikaydo.
Klef Mikaydo has effectively combined his wide-spanning musical tastes and influences into a giant beaker — and, much like a mad scientist — has shaken ferociously until what has emerged is undefinable. We have had the pleasure of covering this artist in a previous feature. Klef Mikaydo’s sound can best be described as an an infectious blend of throw-back, yet emotive sound. With his brilliant fusion of various genres and styles, (as well as his evident refusal to operate within any pre-conceived boundaries or industry standards); Klef Mikaydo proves once again with new Single “Purple Clouds” that his rise to notoriety is far from slowing down.
In “Purple Clouds”, Klef’s remarkable versatility is on full display. The track features a unique array of accompanying instrumentation, creative sequencing, thought-provoking lyrics, and clever songwriting. His alluring style is designed to draw you into an intimate and self-reflective sonic journey. Light up and enjoy the ride!
Klef Mikaydo has already built a prestigious resume, having recieved mass acclaim for his 2017 Single “Last Night”. Due to these early successes, Klef Mikaydo has become a hot artist to cover in nearly every recognizable indie publication on the net. With countless music features under his belt (each of which given stellar reviews of music within the last year), this artist shows no signs of slowing down anytime soon.
We stand by what we said before, one of Klef Mikaydo’s most distinguishing qualities is his ability to craft infectious rhymes and frame unforgettable hooks. Each thoughtful lyrical phrasing and clever word jumbling carries a hidden punch and remarkable depth that is not often found in newer indie releases. While other notorious Hip Hop artists are tasked with focusing the listener by removing all musical distraction with pure spoken word records to show off their genius; Klef Mikaydo is able to effortlessly blend sophistication and flow with masterfully crafted sonic soundscapes. Add some infectious beats and brilliant song sequencing and structuring to the mix, and you have an irresistible fusion of catchy music oozing with substance.
While Klef Mikaydo certainly pays homage to the great hip-hop standards; he frequently veers away the genre’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable.
Klef Mikaydo is a remarkable artist and is definitely a breath of fresh air within a tired industry that has become overly saturated with copycat artists whose sole goal is to cash in on an increasingly uninventive formula. “Purple Clouds” is a MUST LISTEN!
Make sure you support/like/follow Klef Mikaydo on:
We recently had the opportunity to sit down with on-the-rise Hip-Hop/EDM sensation Klef Mikaydo.
Klef Mikaydo is based in Los Angeles, California and has been steadily gaining exposure and increased visibility for his incredibly unique take on the Hip Hop/EDM genres. We were first introduced to this artist through his infectious Single entitled “Last Night”. Now Klef is back with “Purple Clouds”.
We were so impressed by the creativity and confidence showcased on the new Single, that we wanted had to learn more about this stellar artist. Klef Mikaydo was kind enough to take the time to answer some of our questions.
I love how you manage to render your tracks so personal and immersive. Does the melody come first, or do you focus on the beat the most?
Klef Mikaydo: It all depends. Usually I come up with a melody first and build the beat around that sound. Melodies tend to move and inspire me to be more creative as the groove puts me in a zone. There are other times where I come up with lyrics and a melody and build the beat around my vocals.
Do you perform live? If so, do you feel more comfortable on a stage or within the walls of the recording studio?
Klef Mikaydo: As a rapper I’ve performed live multiple times. I used to go by the name G.Klef but as I transitioned into singing, I changed my moniker to Klef Mikaydo. I haven’t had the chance to perform as a singer because I’m just doing fully into that craft. I’ll definitely have some performances scheduled soon!
If you could only pick one song to make a “first impression” on a new listener, which song would you pick and why?
Klef Mikaydo: Right now I’d pick my single Last Night. We’re in a time period where everyone wants to party and get lit. I think Last Night has the energy to captivate people of all backgrounds and gives you that sense of enjoyment. I also believe a lot of people can relate to seeing that one person in the club you’re attracted to and end up hitting it off.
What does it take to be “innovative” in music
Klef Mikaydo: Consistent creativity. Sometimes artists get stagnant and comfortable. You have to go out and see different things that may inspire your creative juices. Something as simple as taking a walk or a hike can inspire innovative thinking.
Any upcoming release or tour your way?
Klef Mikaydo: I’m currently working on a 6-7 track EP.I’ll keep everyone updated via social media as I progress. Right now I’m focused on get Last Night to the world.
Anywhere online where curious fans can listen to your music and find out more about you?
Klef Mikaydo: Yes indeed! Follow me on Instagram and Twitter: Klef_Mikaydo. My single Last Night is currently available on all Platforms. iTunes, Apple Music, Spotify, Amazon, Tidal, Google Play, etc.
This is definitely an artist that you need to WATCH CLOSELY. We are certainly eagerly awaiting what he does next!
Make sure you support/like/follow Klef Mikaydo on:
Proper Einstein has been making waves in the indie underground ever since his explosive debut with his well-received debut Single “#LateNite” in 2015.Often described as “prolific” and “refreshingly unpredictable”, it is easy to see why he has been affectionately dubbed “the Musical Genius” by his growing fanbase. Operating like a true renaissance man, Proper Einstein has earned the titles of actor, singer, songwriter, multi-instrumentalist—- as well as award-winning producer.
Atlanta, GA – May 4th, 2018 – If you are familiar with Proper Einstein’s notorious back-catalog, you already know that his remarkable versatility and unique appeal are always on full display. His mind-bending arrangements, meticulous sequencing, hypnotic songwriting, and undeniably smooth-flow are just a few of this artist’s many impressive assets. Now, “the Musical Genius” is back and providing some eye-opening insight into the mind of fellow, highly-unpredictable artist Kanye West– as well as offering his loyal fans his newest Single “Hard” (from the upcoming album ‘Welcome to my Feelings’) entirely for FREE via major streaming platforms.
You don’t have to be a fan of the Hip Hop or Rap genres in order to be aware of who Kanye West is. Most of us are at least semi-aware of one of Kanye’s controversial WTF moments in popular culture, or one of his endless achievements in music, fashion, or culture. As Kanye started grabbing headlines again last week following his long-awaited return to social media, many in the music community were quick to diagnose Kanye with some type of mental illness or perceived nervous breakdown. Proper Einstein was one of many fellow artists to offer his take on the situation– but his diagnosis makes much more sense than what immediately meets the eye.
Proper Einstein explains, “People are so quick to jump on the ‘mental breakdown’ bandwagon, that they don’t even attempt to read between the lines and see the brilliance of it. Trump has a notoriously immovable core-base that will blindly follow anything the man endorses. Remember when Trump famously said, ‘I could stand in the middle of 5th Avenue and shoot somebody and I wouldn’t lose voters ‘? Well, he wasn’t too far off. This man set off what should be the equivalent to political nuclear bombs within his campaign at least once a week– and he GAINED voters! Kanye is a similar public figure. Despite the endless controversy Kanye has invited around himself , his fanbase has been growing exponentially and has proven to be pretty immovable themselves. From a business standpoint, why wouldn’t you seize that rare opportunity to usurp Trump’s base too– especially right before he drops new music and products? While everyone else diagnoses him as ‘mentally ill’, I diagnose his simply as a ‘marketing genius’. He is exploiting the free markets that Republicans so lovingly adore, and manipulating Trumpers to financially support him on these upcoming releases. Looks like Kanye knows exactly what he’s doing, and it’s honestly genius” It is bold to boast the title of “the Musical Genius”, but Proper Einstein proves time and time again that he his prestige is well-deserved.
Besides providing his thought-provoking insight into Kanye’s perceived “madness”, PE also casually announced that he is releasing his newest Single for FREE on all major streaming platforms by 1:00PM EST on Friday, May 4th. The audio production showcased in the soon-to-be released “Hard” is nothing short of stellar. The music and songwriting is dynamic and unrestrained– while maintaining a relaxed, but focused vibe. Living up to the high expectations surrounding this release, the soundscapes are unusually complex and encompassing, while the vocals are intertwined perfectly with each evolving and ever-changing layer . Once again acting as an innovator, Proper Einstein effectively channels his deep, emotive, and resonating vision through an impressive display of strong songwriting and inventive musical arrangements.
Check out the music video for “Hard”:
John Keith (Co-Founder and President of Screaming Match Productions, LLC.) recently reflected on Proper Einstein’s infectious appeal stating, “With his provocative, unique, and highly unorthodox tunes; Proper Einstein has reignited the approach that music– as an artistic medium– should transcend the label of ‘product’ or ‘commodity’ and become something much more powerful and impact. He is unapologetically committed to supporting his vision with his growing tools of artistic expression, rather than exploiting them for the gimmick that they can so easily become.”
Over the next few weeks, listeners have the opportunity to experience a revived introduction to Proper Einstein’s most personal album to date, “Welcome to My Feelings”. Beginning with hit Single, “Couple Thousand”, followed by newest Single “Hard”, Proper Einstein continues to impress and infect with his distinct musical persona. Join “the Musical Genius” as he welcomes you into a sonic world that is refreshing and unpredictable, yet entirely relatable and thought-provoking.
Watch the official video for “A Couple Thousand” here:
Kama Vardi (26) is a singer/songwriter born in Jerusalem.She grew up in Kfar Vitkin, Chesholm in Scotland, Herzliya,Tel Aviv and Mitzpe Matat in the Galilee.
Kama Vardi has been making waves in the music industry ever since her explosive debut. While the music showcased within Kama Vardi’s growing catalog can be broadly described as “Folk”, there is so much more to it than what you might expect. This brilliant artist not only acts as unique innovator with her songwriting talents; but she also effectively channels her deep, emotive, and resonating vision through an impressive command of the folk genre.
Each track featured within her catalog is fantastically sequenced in a way that maintains the listener’s interest, and contains minor mixing and instrumental intricacies that are both unique and add undeniable character to the track. Kama Vardi consistently surprises and impresses with her outstanding vocal ability and displays a strong command of pop vocal melodies. Each vocal performance is authentic and invokes a strong emotional response with her thoughtful and emotive lyrics.
Her tracks differ from most recent indie releases in that they are fearlessly ambitious and unapologetically unique and difficult to label perfectly. Each track in Kama Vardi’s growing catalog oozes with integrity, honesty, and emotional awareness. Not only are they polished and meticulously crafted, but they’re sequenced to perfection— leaving the listener wanting more. We can definitely see this artist continuing to climb the ranks and becoming a household name. Not only does she have the ability to craft infectious pop hooks and melodies, but she does so with a remarkably unique blending of genres and evident care for messaging and content.
Kama Vardi is definitely one of those increasingly rare transcendent artists that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the Folk or Pop genres; the sheer uniqueness and thoughtfulness of Kama Vardi’s newest Single “Whatever Will Be” will inspire and ignite applause and appreciation out of even the most reluctant listeners.
It’s pretty damn refreshing to hear somebody so incredibly versatile and talented behind the mic (and so brilliantly selective with the production). Shying away from the typical clichés of the genres that she borrows inspiration from, Kama Vardi has a remarkably unique style and sound which she maintains throughout each track. While Kama Vardi certainly pays homage to the greats; she frequently veers away the genre’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable.
Releasing a new album or EP can be a stressful task. There are many questions that come into an artist’s mind while doing so, and making the wrong choice could preemptively disqualify you from participating in larger music and art festivals like SXSW. In this series, I will help put you on the path to SXSW and help you create an effective marketing plan for your music. So without further ado, let’s take a look at some techniques to market your music.
Using a website to promote your music Registering a domain and publishing updates regarding your music on your website can help you gather a decent audience. Developing a website was never this easy before. Tools like Bandzoogie and WordPress have blogging capabilities, with a number of themes and plugins that you can choose from to design your website as you like. The key to success of your website is to post regular updates. Share anything that you think will capture the attention of your fans. Basically, you want your followers and fans to visit your webpage as often as possible. This increases the chances of them buying your tickets, albums and merchandise available on your website.
Social media as mean to promote your music Billions of people use Facebook, Instagram and twitter on a daily basis. You can use these social media giants to target your audience. Social media acts like a catalyst for marketing your music. About 8 out of 10 posts on your page should be fun, interesting and conversational to attract people to your page, the remaining 2 posts should be used for promotional purposes. The conversational posts can also be promotional! You just have to learn how to mold the content in an interesting way. For example, if you are recording a new album in your studio, try sharing updates regarding it on social media. Share some behind the scenes videos, images or stories with your followers or post a short vine of your unreleased song. These things are not promotional, but help to make new fans and let the existing ones know what is going on.
Email as a promotional tool An extremely valuable tool in promoting your music is your email list. It is a great way to engage with your current fans. People sign up for your email list so that they can get regular update regarding your music, so take advantage of it! Post links to your website in your emails to drive fans to your web page. Another obvious use of an email list is to inform your fans about your upcoming music and gigs.
Live performance to promote your music Although digital promotions mentioned above are a good way to gather audience. Nowadays, you can record, release, distribute and promote your music without leaving your room, but we cannot deny the value of person to person interaction, especially in the music industry.
Live shows are much more than performance, they are a way to interact with your fans and promote your music, especially a new album or song. The trick to gather audience is to tell your fans that you will be premiering a new song in one of your shows in the next month and do not tell anyone about the lucky show. By doing this you will create a hype which will lead to increased fan following.
Collaborating with other musicians Collaboration is an important aspect in the music industry that is often overlooked. It is a way to make new fans and get your music in front of another group of people. You can collaborate on anything but make sure that the fans of musician you are collaborating with appreciate your music. Choose to work with a band of similar genre as yours.
You can also collaborate with some local musicians and perform in their hometown with them to grow your fan base and promote your music.
As a case study– over the next several weeks we will be looking closely at (on-the-rise indie sensation) Proper Einstein as he releases his newest Single “ A Couple Thousand” from the upcoming album “Welcome to my Feelings”. If you haven’t heard of Proper Einstein yet, here is an excerpt from his official bio:
“Proper Einstein (musical alias for Tony Alexander Brown Jr.) has been making waves in the indie underground ever since his explosive debut with his well-received debut Single “#LateNite” in 2015.Often described as “prolific” and “refreshingly unpredictable”, it is easy to see why he has been affectionately dubbed “the Musical Genius” by his growing fanbase.
Operating like a true renaissance man, Proper Einstein has earned the titles of actor, singer, songwriter, multi-instrumentalist—- as well as award-winning producer.
When describing his relationship with music, Proper Einstein explains:
‘Music is the universal language. I can speak to anybody on earth through my music. The reason why I strive to be a multi-genre “genius”, is so that I can reach all of the earth to let people know that it is okay to be yourself. It’s okay to be different. You don’t have to conform to fit in with society. Radio is teaching people that music has to sound a certain way to be considered good or acceptable. The media is teaching us that we have to look and act a certain way. I want to let people know to keep reaching for their goals despite all odds. I want to inspire people. I’m doing all of this with God’s help and I want them to know that they can do the same. To sum it up: Keep going, don’t give up, we’re all in this together, let’s inspire each other.’
Musically, Proper Einstein has effectively combined his wide-spanning musical tastes and influences into a giant beaker — and much like a mad scientist — he has shaken ferociously until what has emerged is undefinable — an infectious explosion of incredible, emotive sound. With his brilliant fusion of various genres and styles, (as well as his evident refusal to operate within any pre-conceived boundaries or industry standards); Proper Einstein strives to live up to his title as “the Musical Genius”. Within his growing catalog, his remarkable versatility is always on full display. Each track features a unique array of accompanying instrumentation, creative sequencing, thought-provoking lyrics, and clever songwriting. His alluring style is designed to draw you into an intimate and self-reflective sonic journey.
Proper Einstein has already built a prestigious resume, having worked with some of the indie underground’s most recognizable names. Some of these artists include; Freeyun Flowz, Mikey Barslow, ana Freeyun Flowz. Due to these early successes, Proper Einstein has become a hot artist to cover in nearly every recognizable indie publication on the net. With over one hundred (and counting) music blog features under his belt (each of which given stellar reviews of music within the last year), this artist shows no signs of slowing down anytime soon. It is equally impressive to note that Proper Einstein has had the coveted advantage of being featured with heavy rotation on WXRT FM, one of Chicago’s top commercial radio stations.
Now, listeners will have the opportunity to experience a revived introduction to Proper Einstein’s most personal album to date, “Welcome to My Feelings”. This upcoming remaster explores the challenges of staying humble and remaining focused despite feeling alienated by negative surroundings and toxic influences. Join “the Musical Genius” as he welcomes you into a sonic world that is refreshing and unpredictable, yet entirely relatable and thought-provoking.
Żabel is a singer/songwriter who describes her music as Wavy Pop -an artistic infusion of Pop, Rock, Electro and much like her mother-tongue, everything else she picked up over the years. Her songs deal with struggles within, heartbreak and finding oneself. With captivating lyrics, deep base and a wanting bridge in which the listener is also exposed to Maltese, in Sloane Square. Żabel conveys a sense of nostalgia and familiarity in a song that tells a story but also invokes you to think – Where is your Home?
While the music showcased within Żabel’s growing catalog can be broadly described as “Pop”, there is so much more to it than what you might expect. This brilliant artist not only acts as unique innovator with her songwriting talents; but she also effectively channels her deep, emotive, and resonating vision through an impressive command of the EDM-Pop genre. Each track featured within her catalog is fantastically sequenced in a way that maintains the listener’s interest, and contains minor mixing and instrumental intricacies that are both unique and add undeniable character to the track. Żabel consistently surprises and impresses with her outstanding vocal ability and displays a strong command of pop vocal melodies. Each vocal performance is authentic and invokes a strong emotional response with her thoughtful and emotive lyrics.
Listen to “Sloan Square”:
Her tracks differ from most recent Pop releases in that they are fearlessly ambitious and unapologetically unique and difficult to label perfectly. Each track in Żabel’s growing catalog oozes with integrity, honesty, and emotional awareness. Not only are they polished and meticulously crafted, but they’re sequenced to perfection— leaving the listener wanting more. We can definitely see this artist continuing to climb the ranks and becoming a household name. Not only does she have the ability to craft infectious pop hooks and melodies, but she does so with a remarkably unique blending of genres and evident care for messaging and content.
Żabel is definitely one of those increasingly rare transcendent artists that doesn’t abide by the typical genre limitations and standards. Regardless of your specific musical tastes, regardless of any bias or animosity that you may have against the EDM or Pop genres; the sheer uniqueness and thoughtfulness of Żabel’s newest Single “Sloane Square” will inspire and ignite applause and appreciation out of even the most reluctant listeners.
It’s pretty damn refreshing to hear somebody so incredibly versatile and talented behind the mic (and so brilliantly selective with the production). Shying away from the typical clichés of the genres that she borrows inspiration from, Żabel has a remarkably unique style and sound which she maintains throughout each track. While Żabel certainly pays homage to the greats; she frequently veers away the genre’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable.
While music serves as a general escape and form of solace for many of us; very few artist mediums can be asserted as broadly “beneficial” to one’s well-being with a strong scientific basis. While exploring many of the scientific studies conducted recently, it is true that music does have its real benefits. Among these benefits, it has been generally proven that music has a positive impact on our mental and physical health. Specifically, it can stimulate the brain, improve sleep, reduce stress and also strengthen the immune system. With its complex benefits, aside the pure marvel of it; it makes us better appreciate the sheer brilliance that it must require to craft such a magnificent piece of art. This is why L.Hunt deserves only the highest praise for his growing contributions to music.
We previously had the pleasure of getting to know this incredibly ambitious artist, and we were beyond impressed (check out our other feature here). For context regarding the concept, we highly recommend checking out our interview with him as well.
To catch you up– In his living concept album “LifeWork: Passage One – The Question”, L.HUNT explores the relationships between music, written word, theatre production and art in a non-traditional and personally unique way. It is evident that he has worked tirelessly to craft his own distinct style and approach. Showcasing an entirely new sound that marries the drama of theatre with the more traditional songwriting styles of Rock, L.HUNT has contributed to the “Rock Opera” genre in a way that sounds entirely fresh and new.
For more background on the concept album:
Within his newest addition to his living concept album entitled “A Friend in Old Sol”, L.HUNT showcases a remarkably unique style and an unmatchable level of expertise which he maintains throughout the track. Operating within his established concept, L.HUNT frequently (and quite refreshingly) veers away from Rock’s increasingly tired tendencies, making the listening experience feel entirely new and unpredictable. This is truly a milestone and a massive accomplishment for this artist. His newest composition flows with a sort of alluring laser focus, while he tactfully injects unpredictability throughout. As the Single progresses, you quickly realize that this is not only the work of someone with an undeniable gift, but the intimate expressions of a seasoned veteran in the field. This release with leave you in magnificent awe; captivated by the demonstrated artistic prowess, and marveling at the sheer thoughtfulness, grace, and emotion reproduced within a single track.
Listen to the new track:
With independent recording continually growing more affordable and accessible than it ever has been; the industry is quickly becoming over-saturated with hobbyists and crowded with soulless fame-seekers. Due to this, it is becoming ever-harder to be noticed within the endless sea of independent noise. The number of new “artists” entering the industry every day is growing exponentially. With this increase in industry competition, you’d think there would be increased desire and need for artists to differentiate themselves from each other. Unfortunately, this is not the case…in fact, it seems that a vast majority of new artists have taken the lazy route — copy those whom are more successful than you.
L.HUNT once again proves that his rising star is undoubtably well-earned as he continues to rebel against this trend. We remain in awe waiting what this artist will accomplish next. This Single is a MUST LISTEN!
Check out previous Single “Shadows in the Mind’s Eye”:
Please be sure to support/share/like/follow L.HUNT on: