Releasing a new music album or EP can be a stressful task. There are many questions that come into an artist’s mind while doing so. In this post I will try to give you a solution to all those questions and help you create an effective marketing plan for your music. So without further ado, let’s take a look at some techniques to market your music.
Using a website to promote your music
Registering a domain and publishing updates regarding your music on your website can help you gather a decent audience. Developing a website was never this easy before. Tools like Bandzoogie and WordPress have blogging capabilities, with a number of themes and plugins that you can choose from to design your website as you like.
The key to success of your website is to post regular updates. Share anything that you think will capture the attention of your fans. Basically, you want your followers and fans to visit your webpage as often as possible. This increases the chances of them buying your tickets, albums and merchandise available on your website.
Social media as mean to promote your music
Billions of people use Facebook, Instagram and twitter on a daily basis. You can use these social media giants to target your audience. Social media acts like a catalyst for marketing your music. About 8 out of 10 posts on your page should be fun, interesting and conversational to attract people to your page, the remaining 2 posts should be used for promotional purposes.
The conversational posts can also be promotional! You just have to learn how to mold the content in an interesting way. For example, if you are recording a new album in your studio, try sharing updates regarding it on social media. Share some behind the scenes videos, images or stories with your followers or post a short vine of your unreleased song. These things are not promotional, but help to make new fans and let the existing ones know what is going on.
Email as a promotional tool
An extremely valuable tool in promoting your music is your email list. It is a great way to engage with your current fans. People sign up for your email list so that they can get regular update regarding your music, so take advantage of it! Post links to your website in your emails to drive fans to your web page. Another obvious use of an email list is to inform your fans about your upcoming music and gigs.
Live performance to promote your music
Although digital promotions mentioned above are a good way to gather audience. Nowadays, you can record, release, distribute and promote your music without leaving your room, but we cannot deny the value of person to person interaction, especially in the music industry.
Live shows are much more than performance, they are a way to interact with your fans and promote your music, especially a new album or song. The trick to gather audience is to tell your fans that you will be premiering a new song in one of your shows in the next month and do not tell anyone about the lucky show. By doing this you will create a hype which will lead to increased fan following.
Collaborating with other musicians
Collaboration is an important aspect in the music industry that is often overlooked. It is a way to make new fans and get your music in front of another group of people. You can collaborate on anything but make sure that the fans of musician you are collaborating with appreciate your music. Choose to work with a band of similar genre as yours.
You can also collaborate with some local musicians and perform in their hometown with them to grow your fan base and promote your music.